IPL Is Back — Let’s talk cricket traffic

[Alyona 1win]

The IPL is officially back — and it’s game time for affiliates.
The match already started, and until June 3, we’ve got 17 matches, 6 cities, and millions of fans glued to their screens. That means one thing: a prime window to drive high-converting traffic.
It all kicks off with RCB vs KKR, then on to the playoffs from May 29, and the grand finale on June 3. If you're not already running cricket-focused campaigns, this is your sign to jump in.


Here’s why 1win Partners is the go-to choice this season:

• Cricket creatives that convert — from reels to live betting formats, we’ve got ready-to-use materials tailored for IPL hype.
• Strong promos for sports bettors — designed to boost FTDs during IPL.
• Reliable tracking + weekly payouts — with real-time stats so you can optimize fast.
• Local GEO coverage and support.
• Telegram Content — all active IPL affiliates are eligible for our special giveaway: JOIN HERE

Even previously inactive players come back, this is the kind of season that reactivates cold leads. And partners are seeing great results even with evergreen cricket content.
Got IPL traffic? Let’s make it work harder. Need help? 1win Partners team is ready with insights, custom creatives, and strategy suggestions.

Let us know:
What kind of IPL traffic case studies would actually help you right now? GEO-specific breakdowns? Format tests? Influencer-led traffic?
We’re listening.
Let’s make this IPL season your most profitable one yet

[Johnolson]

I've noticed that traditional static banners are becoming less effective, especially during high-competition seasons like IPL. Short-form video content and mobile-first creatives with localized language especially memes or culturally relevant formats seem to drive much higher engagement and CTR.
It would be great to exchange notes with others here: what kind of formats or messaging angles are delivering results for you this season?

[Gypsy 1win]

I've noticed that traditional static banners are becoming less effective, especially during high-competition seasons like IPL. Short-form video content and mobile-first creatives with localized language especially memes or culturally relevant formats seem to drive much higher engagement and CTR.
It would be great to exchange notes with others here: what kind of formats or messaging angles are delivering results for you this season?

Absolutely agree - IPL season demands content that stops the scroll. While static banners still serve a role in quick placements and brand consistency, we’re seeing real lift with short-form videos, reels, and localized memes. At 1win Partners, we’ve prepped a full creative kit so affiliates can mix formats and test what converts best. Just ping us if you’d like tailored support!